Tag Archives: Infographics

Ikea Sign

IKEA Infographics

 

IKEA Infographics

 

The big blue and yellow monster know around the world as a merchant of all things Swedish, at just affordable prices, gets infographics.

Cleverly incorporated into labelling these infographics add that little extra bit of information to inform – turning a potential buyer into a proud owner.  Below is a selection I found on a recent visit to my local store.

 

IKEA infographics

The first infographic a customer would most likely encounter on a visit to IKEA would be the showroom floor plan. Showing how you are meant to move through the showroom, and the locations of the different sections, it helps you navigate through the maze of choice.  Take note Macy’s, this makes for an enjoyment visit.

 
 


 

IKEA infographics

Used on the labelling signage for living room furniture sets, the full range of the set is visualised for the customer.  Done using icons, complemented with numbers to reinforce what that item is.  One of my favourites – simple and informative, zero need to enquire what is available in the range.

 


 

IKEA infographicsInfographics are used sparingly within the wider visual display of the store.  However, here they are used to draw attention to a dining start set – done in the same style as the living room sets.  A rather nice touch of this display is the numbering on the set itself –  just about creating a real world infographic.

 

 

 

 


 

IKEA infographicsThe display ideas are also carried across to the package on the box for the product.

 

 


 

IKEA infographics

Here is the front of a cooker, using icons to display the different types of controls.  Using icons in this manner is not new, however I just like the linear flow of this presentation.


IKEA infographics

In the bedroom is where the fun is found.  Using icons to visualise the size of the bedding, the people complemented with the labels create a fun and relatable way to look at your bedding requirements.

 


 

IKEA infographics

This fun informative style is continued on the right of this image, which shows what type of pillow that product is.  Whereby the figure is used to visually support and illustrate the usage of the product.

On the left the image shows the firmness of a mattress, normally the first thing a customer would check for.  Here the information is presented as the second largest item on the label giving the customer a clear reference point of the firmness, so they doesn’t have to work hard to find it.


 

IKEA infographics

Continuing with bedding a thermometer is used to indicate the weight of that duvet, combined with full weight written out.  It creates both a visual break in an otherwise heavy text label, and a visual reference the customer is familiar with.


 

IKEA infographics

A fun board within the ligthing department showing the different types of bulbs available – broken down wattage and type.  Presenting the information in a clear useful way, so the customer can see the choices available or quickly find what they are looking for.

 


 

IKEA infographicsLooking at a different type of lighting and to my surprise the labelling for candles also carry infographics.

 

 

 


 

IKEA infographicsStepping out into the garden, infographics are used to show information about individual plants.  Shown in this example is the size of pot required for the plant, the type of light it needs, temperature range and the volume of water required.


 

IKEA infographics

Another lighting example, showing the contents of a solar lighting pack.

 


 

IKEA infographics

The idea of visualising set contents is even extended and applied to kids toys.

 

 

 

 

These are just some examples I found.  If you discover more, please add them to the flickr group.

 


The Power of Visual Storytelling for Education

 

The Power of Visual Storytelling for Education

 

Presented as part of WOW 2012 Virtual Technology Conference it is a theme-based narrative presentation looking at how visual storytelling could be used in an educational context to possibly make learning more engaging.  Showing some of the new digital storytelling methods and their potential application in education.

Would like to thank the organisers for having me speak at their conference, its was a real pleasure.
 

 


Infographics in the wild

 

Infographics in the wild

Infographics are very vogue at the moment – they are everywhere 😉  I love them and over the past few weeks I’ve been happily snapping examples in the wild.  Below are a few examples I have found, some unexpected, some not so good, and some that try, but don’t quite make it.

 

 


Why are Infographics Important?

 

Why are Infographics Important?

 

Recently I was contracted by Sophie from Blue Latitude, to see if I would be interested in presenting to the company about infographics.  Sure I thought, I love talking about infographics.  Then she shared the theme for the presentation – Why are Infographics Important?

Boom! Any initial confidence I was feeling about having to talk to strangers destroyed with 4 words.  With such a subjective question, I have tried to capture where my thoughts are at the moment as it relates, trying also to target the audience with the presentation embedded below.  This is a snapshot of present thoughts which will no doubt have evolved by next week, my intention is to use this a base to continue thinking around this question.

 

 

If you have an thoughts or comment, do leave a comment.