Recently received a Facebook message from content marketing wizard Joe Chernov linking to the Huffington Post article 100 million sharks are killed annually. This was an astonishing fact and the enormity of the number made it difficult to wrap your head around. Joe also shared an idea for a graphic to add context to this fact making it easier to comprehend, while exposing the outrageous ratio of the number of people sharks kill to the number of sharks people kill.
Together we threw around a few ideas, some ideas were mocked up, and refined together. A simple clear visual emerged which told the story of this slaughter.
While the shark is the ocean’s apex predator and the most feared animal on the planet, in the time it takes to scroll to the bottom of this graphic 73 more sharks would have been killed. Please share this infographic and check out these organisations and perhaps we with enough support we can do something to stop finning and protect sharks.