Procurement Leaders Redesign
Working directly with the CEO and product managers within Procurement Leaders, redesigned their entire website and digital products to create a flexible, easy to use design system.
Procurement Leaders (PLN) is the world’s largest procurement network and intelligence platform. With 33,000+ senior leaders, from 750+ global companies, offering next-practice insights, practical tools, expert guidance and industry connections.
Was responsible for designing their entire visual look and feel, along with contributing to refreshing the overall brand. Together we created a UI and visual design system that made their offering and website clearer and easier to navigate. As well as allowing them to develop and test new products 3 times quicker than before using the design system.
UX/UI Design, User Flow, User Research, Information Architecture, Visual Design, Prototyping, Branding, Icon Design, Design System
The pre-redesigned site was very heavy in look and feel, along with overloading a visitor with to much information. It also didn’t do a good job of communicating the brand and values of Procurement Leaders. It was very dated, and needed to be updated and refined to work harder in selling what the value of working with Procurement Leaders could be.
Whatever UX and UI I came up with had to work within the exiting CMS that Procurement Leaders were using. The functionality of the components were a tightly controlled by the CMS maker, however we could style and adapt them. As a result, one of the biggest UX challenges was being aware that whatever I suggested was possible to build within the CMS.
Therefore, these initial ideas explored what is possible within the CMS. While also exploring simplifying the visual design to make the site easier to use, while also showing off all the various things Procurement Leaders (PLN) offer for clients.
Procurement Leaders (PLN) is subscription based. With their website having a logged out and logged in state. Following are examples of key screens of both states.
Overall the new logged out experience proved successful at launch, increasing conversions and subscriptions to the PLN product.
Logged Out Designs
Logged In Designs
Additional Product Designs
With the aim of not only redesigning the PLN website, but also to create a flexible design system for use across all PLN products. This was accomplished as part of the project, with key elements and thinking carried across all PLN offerings. Below are some examples of the design system being used on some of the PLN tools and products. This allowed for new products to be developed and tested 3 times quicker than before the redesign.
As part of the project also contributed to a brand refresh. Working on refining the brand colours and typography for use online and off. These stylesheets describe the design system for the website and digital products.
The design we done together with the PLN in-house development team, once an element as agreed it was handed off to be developed. Once the project was completed PLN took over control for its ongoing refinement and use. The company also under when a leadership change since the project completion, but the bases and elements of this project are still present on the existing Procurement Leaders website.