Infographics are very vogue at the moment – they are everywhere, and might even be the reason your on this post ;-) I love them and over the past few weeks I’ve been happily snapping examples in the wild. Below are a few examples I have found, some unexpected, some not so good, and some that try, but don’t quite make it.
Chocolate bar wrapper
A simple idea executed well. Brought a great big laugh when I first saw this – wish my diet could be this. Being a stacked bar chart (be it a very even one) at its core, the combination of playful type and iconography help to make it a fun infographic. PS. the chocolate wasn’t bad either.
An infographic in the loosest use of the word. An interesting example of matching the colour of your tea whilst making it. Not sure tea making is as simple as this mug makes it, given that everyone loves tea in the UK. Not a great use in my opinion, more like trying to force an idea to improve its cuteness appeal.
A most unexpected find for the use of an infographic – in the local Ikea supermarket. It might seem like overkil in terms of labelling, but it worked very well in illustrating the differences in the cheese available.
These labels are used on food packing here in the UK by Sainsbury’s. It is on all their packaging and annoys me every time I see it. On first glance it would appear to be a pie chart (and yes we all hate them, but they have there uses), however look closer. Rather its a circle divided into 5 equal sections that give the nutritional info about that food product, with the size of the sections having no real purpose other than to hold the info. Allow me a big assumption here – those who shop at Sainsbury’s would be familiar with a pie chart, surely Sainsbury’s must realise they are confusing and hurting their bottom line by presenting the info this way, to those shoppers of a health conscious persuasion.
Spotted outside a bar, its a different take on the infographic cocktail poster.
Showing all the different M&M’s characters since their creation. Not really in an linear order, and therefore a little difficult to follow development over time even with the decades called out in colour. It fails in that respect, but makes up for it in terms of discovery. Personally love the characters from the late 50’s, before there were hands – there were wings.
Periodic table of M&M’s
M&M’s grouped by type more than any underlining reason.
Periodic table of mountaineering
The contents are a timeline of key events associated with mountaineering presented in periodic table form. The info within the squares follow a linear flow in order of date. A solid example of infographic or information design being used. Presented as a timeline it could have been more visually engaging and made sense when viewing it. Enough say really.
Thats all for #1. Would love to know if you have spotted any…