The big blue and yellow monster know around the world as a merchant of all things Swedish, at just affordable prices, gets infographics.
Cleverly incorporated into labelling these infographics add that little extra bit of information to inform – turning a potential buyer into a proud owner. Below is a selection I found on a recent visit to my local store.
The first infographic a customer would most likely encounter on a visit to IKEA would be the showroom floor plan. Showing how you are meant to move through the showroom, and the locations of the different sections, it helps you navigate through the maze of choice. Take note Macy’s, this makes for an enjoyment visit.
Used on the labelling signage for living room furniture sets, the full range of the set is visualised for the customer. Done using icons, complemented with numbers to reinforce what that item is. One of my favourites – simple and informative, zero need to enquire what is available in the range.
Infographics are used sparingly within the wider visual display of the store. However, here they are used to draw attention to a dining start set – done in the same style as the living room sets. A rather nice touch of this display is the numbering on the set itself – just about creating a real world infographic.
Here is the front of a cooker, using icons to display the different types of controls. Using icons in this manner is not new, however I just like the linear flow of this presentation.
In the bedroom is where the fun is found. Using icons to visualise the size of the bedding, the people complemented with the labels create a fun and relatable way to look at your bedding requirements.
This fun informative style is continued on the right of this image, which shows what type of pillow that product is. Whereby the figure is used to visually support and illustrate the usage of the product.
On the left the image shows the firmness of a mattress, normally the first thing a customer would check for. Here the information is presented as the second largest item on the label giving the customer a clear reference point of the firmness, so they doesn’t have to work hard to find it.
Continuing with bedding a thermometer is used to indicate the weight of that duvet, combined with full weight written out. It creates both a visual break in an otherwise heavy text label, and a visual reference the customer is familiar with.
A fun board within the ligthing department showing the different types of bulbs available – broken down wattage and type. Presenting the information in a clear useful way, so the customer can see the choices available or quickly find what they are looking for.
Stepping out into the garden, infographics are used to show information about individual plants. Shown in this example is the size of pot required for the plant, the type of light it needs, temperature range and the volume of water required.
Another lighting example, showing the contents of a solar lighting pack.
The idea of visualising set contents is even extended and applied to kids toys.
These are just some examples I found. If you discover more, please add them to the flickr group.