Work done as Information Design Director at JESS3
A campaign mini-site for National Geographic to promote their work related to the conversation of big cats.
The site has a dual goal of educating the user about the campaign and cause, along with allowing the user to take action. Created a bold site with very big call to actions to make the entry barrier to engagement as low as possible.
Showing info around campaign allowing user to discover more about the issues and how they can help.
Very clear CTA’s for the user to engage and take action related to the campaign.
GUI design for the site, by Knight Studios for JESS3.